Cookie Consent by Free Privacy Policy website Award for Corporate Design & Custom Vehicles ABT impresses at German Design Award and SPORT AUTO AWARD
novembre 13, 2020 - ABT Sportline

Award for Corporate Design & Custom Vehicles ABT impresses at German Design Award and SPORT AUTO AWARD

Comunicato Stampa disponibile solo in lingua originale. 

The ABT Sportsline brand has represented progress and performance in perfection for 124 years. In doing this, the basic values of innovation, quality and driving pleasure play a decisive role. This is illustrated by three first and two second places in the "SPORT #auto AWARD 2020" reader survey of the eponymous German car magazine. The #corporate #design, which was recently completely redesigned by ABT Sportsline after twelve years, also turned in a top performance, as documented by the Special Mention at the #germandesignaward in the category Excellent Communications #design#corporate Identity. This is the international premium prize awarded by the renowned German #design Council since 2011. The jury of experts outlined: “The new #corporate #design conveys dynamism, power and attention to detail. The ABT Brandbar as a central #design element and a striking #design language create a uniform framework that immediately conveys racing and #automotive passion.” 

The successful "New #corporate Design" mission was undertaken with the help of Schindler Parent GmbH, an advertising agency from Meersburg on Lake Constance. It developed the ABT Brandbar, whose three crossbars represent the three company divisions ABT Sportsline, e-Line and Motorsport. It is used in advertisements and posters as well as on the homepage, in business correspondence and press releases. “In order to reflect the high quality of our work, we need an expressive, uniform appearance: dynamic, progressive, self-confident and with a high recognition value”, explains Florian Schindlbeck, Head of Marketing and Press at ABT Sportsline. The new #corporate identity thus embodies exactly what the world’s largest #automotive aftermarket and performance parts specialist for Audi and VW expresses with its sporty, dynamic products. 

How well this spirit is received by the public is demonstrated by the reader's choice "SPORT #auto AWARD 2020", which is organised by the car magazine of the same name. For the 28th time, the sportiest series and #tuning vehicles as well as the "Best Brands" were chosen.12,947 people took part. ABT Sportsline would like to thank its readers for the trust they have placed in the brand. You can read the result in the following table or Sport #auto 12/2020.

Tuning Classes

 

 

1st Place

Tuning Cars Subcompact Cars

ABT Audi A1 Sportback

1st Place

Tuning Cars Saloons/Estates > €100,000

ABT Audi RS6-R Lim. Edition

2nd Place

Tuning Cars Diesel

ABT Audi S5 Sportback

Best Brand

 

 

1st Place

Engine #tuning (with 50.4% of all votes)

 

2nd Place

Optical tuning