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aprile 19, 2021 - Hyundai

Hyundai Motor Showcases Heritage Series PONY as Icon of Design Innovation

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  • Heritage Series #PONY illuminates company’s ceaseless #design innovations, reinterpreting retro #design with modern cool trappings and technologies
  • Key features are camera-based, fender-mounted exterior mirrors, pixelated headlights and taillights, and speed-gauging instrument panel made of lighted vacuum tubes
  • Heritage Series #PONY is part of ‘Reflections in Motion’ exhibition at #Hyundai Motorstudio Busan

SEOUL, April 16, 2021 #Hyundai Motor Company has revealed the #heritage Series #PONY, a swank retro-modern reconstruction of the original mass-produced #PONY model that heralded the dawn of Korea’s #automotive industry more than 45 years ago.  

Featured at the recently opened #Hyundai Motorstudio Busan in South Korea as part of its ‘Reflections in Motion’ exhibition, from April 8 through June 27, the #heritage Series #PONY combines distinctive legacy #design features with modern touches to offer a glimpse of the future.

Legendary automobile designer #giorgettogiugiaro conceived the first generation of #PONY. The #PONY was an icon of personal mobility created by #Hyundai during its mass production from 1975-1990. The hatchback car was the nation’s first mass-produced and exported vehicle. 

More than 45 years later, the timeless value of the original #PONY is visible in the new #heritage Series #PONY, shown as part of the ‘Heritage Series – PONY’ section of the ‘Reflections in Motion exhibition.

The #heritage Series PONY’s exterior is marked by a matte, shimmering surface of silver throughout front to rear part of the vehicle, hatchback silhouette. Notable features include camera-based, fender-mounted exterior mirrors to the fore of the windshield, pixelated round headlights and U-shaped taillights made of LED lights. The pixelated round headlights and U-shaped taillights embody the company’s ‘Pixel Road Trip’ #design approach that incorporates pixels and eight-bit graphics also utilized in the IONIQ 5 and 45 concept car.

The interior boasts a string of chic and modern accoutrements, including doors made of premium materials that exude a classic feel, a modern lighting system, a speed-gauging instrument panel made of lighted vacuum tubes as well as other stylishly retrofitted #design elements.  

It also contains future-oriented elements, not only retro style. The digital touch transmission, cradle space for mobile phone and voice-activated steering wheel conveys a modern sensibility that will catch #people by surprise. 

In the trunk space, a last-mile mobility device, comprising a stainless steel case, is installed, representing #Hyundai Motor’s human-centered #design commitment. 

Meanwhile at Hyundai Motorstudio Busan, the ‘Reflections in Motion’ exhibition invites visitors to explore and reflect on the interactive relationships between time and #design as well as technology and styling, with various featured installations underscoring #Hyundai Motor’s vision centered on enabling ‘Progress for Humanity’.