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maggio 28, 2021 - Diabla

Diabla Summer

Comunicato Stampa disponibile solo in lingua originale. 

This year #diabla takes a journey through the extraordinary places and unusual landscapes that nature has to offer, some real and some imaginary. Dreaming for a moment of being there, marvelling at their astonishing rarity, their intense exuberance or their harsh charm.

Summer attitude and #design with good vibes all year round

In the warmest and longest days of the year, life is more relaxed, full of moments in which to enjoy the outdoors carefree, explore exotic landscapes and rediscover under the sun those that are closer to us.

Gandia Blasco Group’s new designs represent the joy, comfort and originality – in full colour – of those objects we desire most during the long awaited summer aperitifs, afternoon naps and evenings. From the pages of the new #diabla catalogue, LILLY, ARP, GRILL and PLISY UP are dressed in sand, blue and white to bring their refreshing style to extraordinary places around the world.

ARP, contrasts in the immensity of the sand

The dry, arid climate of the Namib Desert sculpts the striated grooves of the sand and brings us back to the vertical bars of ARP by Made Studio. The extreme contrasts and sense of escape in the desert are also condensed in the shapes of the ARP collection, which is at the same time strong and light. Its solid structure and voluminous textile elements are intended to balance the lightness of its backrests, inspired by the strings of a harp. #design combined with comfort and functionality, since the airy arrangement of the tubes allows the breeze to flow on hot days and the upholstery is removable and easy to clean.

“Rest for a long time until the desert flowers.”

Eternal summer between sea, sky and LILLY modules

Salar de Uyuni, Potosi, Bolivia. The largest and highest continuous salt desert on the planet is also the mirror of the world, merging heaven and earth upon the horizon. In this enclave of the Andes, which was prehistorically a lake, two twin LILLY modules upholstered in blue and their textured steel tube structure thermo-lacquered in white, display their graphic language and their versatility in casual and relaxed positions that are easily reconfigurable. Leaning back on its forceful volume and looking at the sky, in the middle of almost 11,000 km2 of salt, we can feel as if we are floating among the clouds. The comfort and softness of the seats and backrests, made of polyurethane foam rubber and covered in special water- repellent fabric for outdoor use, contribute to this sensation. #diabla fires the imagination and creativity promising an infinite summer with the LILLY collection, by Democràcia Estudio, which is made up of an armchair without arms and two others with small tables on the left or right.

“Basic lines that seduce with their simplicity. Forceful volume, featherweight. Casual, easily reconfigurable positions.”

Aquatic and colourful expedition with GRILL

Bold and original, like Diabla’s inspiring attitude, the designs of the GRILL collection land in a unique natural space surrounded by fumaroles and geysers. These elements, designed by MUT #design, create a seating area that blends into the landscape through colour. The bar table and high stools contemplate the natural spectacle at the edge of the Great Yellowstone Prismatic Spring, whose colours change according to the temperature of the water. Based on the aesthetics of barbecue grills, GRILL is made of aluminium tubing with a square cross-section which, beyond its functionality, gives it a very strong, almost artistic personality.

“Like the Great Prismatic Fountain, Grill’s colour palette is very rich. Minimal profiles simulate continuous structures.”

PLISY UP and the cult of the sun: energy and vitamins

When Alejandra Gandía-Blasco’s new rechargeable PLISY UP lamp is switched on, it blossoms and gives light and colour to the landscape, emulating the way sunflowers do in the countryside of La Bureba (Burgos) in August. The most dynamic plant, as our eyes perceive it, reaches maturity at the height of summer, when it urges us to make the most of its nights before they become shorter. PLISY UP is a free- standing luminaire, as elegant and spiky as a sunflower, with the ideal height to light up a dining room or an outdoor lounge on endless summer evenings. Designed as a contemporary lantern, the light emitted by its fun polyethylene lampshade has an autonomy of 5 to 6 hours and can be used anywhere without the need for a fixed point of light.

“Cult of the sun, since its graciousness is ephemeral. The light for an endless summer night. Elegant and slender, like a sunflower in bloom.”

Relaxation, pleasure, warmth and light in stimulating outdoor spaces are all we aspire to in summer. The slower pace of life and our projection elsewhere is also a journey within. Following the summer, we are sometimes a little different.

A new brand with a huge experience behind it

DIABLA is a new brand of outdoor furniture, accessories and complementary items. The designs are typically casual, original and creative, with new formulas for enjoying outdoor living in all kinds of settings and at any time of year. #diabla is a brand with an inspiring attitude that offers creative ideas for stylish settings. The bold, colourful designs not only contribute something new, they are also the expression of new lifestyles.

DIABLA is the third Gandia Blasco Group brand, a new business adventure backed by this prestigious firm with close to eight decades of experience in the domestic and international contemporary #design sector. The collections are developed with the support of resources and expertise accumulated by Gandia Blasco Group in terms of the #design, production and development culture that prevails in the business.

www.diablaoutdoor.com
Press inquiries: diabla@itcomunicacion.com

1941-2021: 80th Anniversary of Gandia Blasco Group

Gandia Blasco Group celebrates in 2021 its 80th year since its birth: a trajectory of eight decades marked by constant reinvention and the creative sensibility needed to create confidence in its #design at all levels.
Founded in 1941 by José Gandía Blasco, Gandia Blasco Group is a family- owned company that has reached its third generation and is currently present in 75 countries through its distinct brands. #gandiablasco, GAN and #diabla have all succeeded in building a solid and recognizable identity in their respective areas: from furniture and outdoor spaces #design to the creation and production of handmade designer rugs.

Coinciding with its 80th anniversary, the company continues its expansion into key international markets and is preparing the opening of its new single- brand store on Ortega y Gasset street in Madrid, destined to become its principal flagship in Europe alongside its emblematic headquarters in Ontinyent (Valencia), La Casa #gandiablasco.

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- Fotogallery (177)
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- Documenti (8)
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download-icon 2021 pressmap Diabla novelties

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download-icon DIABLA ARP by Made Studio summer EN

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download-icon DIABLA GRILL by MUT Design summer EN

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download-icon DIABLA LILLY by Democracia Studio summer EN

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download-icon DIABLA PLISY UP by Alejandra Gand¡a-Blasco summer EN

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download-icon 2021 catalogue Diabla Summer

47MB

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download-icon DIABLA Catalogue 2021 EN

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download-icon Press release

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