Inside Mazda: Sandra Höner zu Bentrup, Senior Designer Colour & Material #1

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“Everything can be an inspiration”

Red, black or blue? For many motorists, choosing the colour of their car is a serious business. As it should be, says #sandrahonerzubentrup, colour and material designer at #mazda Research Europe. In this interview, she explains what vehicle colours reveal about their owners, how trends can be a blessing and a curse, and why curiosity is the key to colour #design.

You started at #mazda as a Colour and Material Designer in 2012. What has changed since then?

A lot, actually. For one thing, the profile of interior #design and colour and trim has risen a great deal. It used to be all about exterior #design, but when you think about it, we spend a lot more time inside our cars than we do admiring them from the outside.

I think over the last few years, people have started to recognise how all areas of #design work together to create a truly coherent and beautiful object. The way that shape and colour interact and influence each other – a central insight for our Kodo #design language – was not as widely acknowledged a decade ago.

In interior #design, the degree of individualisation has increased dramatically. Usually, interior #design packages include a low-grade, a mid-grade and a high-grade option.

With the MX-30^¹, for example, we offer two completely different higher-grade interior styles related more to lifestyle tastes than technical features. This is an approach that gives the customer more leeway to express their own personal taste.

Further information in the press release to download