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giugno 10, 2021 - Toyota

Toyota's New Land Cruiser Makes World Premiere

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  1. Since its launch in 1951, the #landcruiser has continued to be selected by customers as a safe and secure vehicle symbolizing #Toyota.
  • A cumulative total of approximately 10.4 million units and more than 300,000 units a year have been sold in 170 countries and regions all over the world.
  • To continue to live up to its reputation among customers as a vehicle that allows people to go anywhere & everywhere and come back alive and safe, the Land Cruiser's unrivaled existence has continued to evolve, improving its reliability, durability, and off-road performance.
  1. The flagship station wagon model of the #landcruiser has been completely redesigned.

In this 70th anniversary year of the #landcruiser, #Toyota has completely redesigned its character by merging technologies accumulated over many years with the latest technologies, and is planning to launch it all over the world starting in the summer of 2021.

Toyota City, Japan, June 10, 2021―Toyota unveiled the new #landcruiser to the world (in a Middle East-centered online reveal).

  1. The car that symbolizes Toyota's history of delivering safety and security to people for over 70 years

The #landcruiser was launched in August 1951 as the four-wheel-drive #Toyota BJ equipped with a powerful engine, which demonstrated a high level of off-road performance in adverse environments, for example, becoming the first vehicle to climb up to the sixth checkpoint of Mount Fuji. Due in part to its performance record, it began to be adopted as a police patrol car all over Japan.

Thus began the tradition of, "Striving to deliver safety and security to all customers as well as others involved with this vehicle." This tradition would continue for 70 years and can be considered the foundation of a mobility company.

Since then, a cumulative total of approximately 10.4 million units and more than 300,000 units* a year have been enjoyed by customers in 170 countries and regions all over the world. The essence that the #landcruiser has been maintaining for the sake of customers consists of reliability, durability, and off-road performance.

  • As an indispensable tool that supports people's livelihood in places that can only be travelled to and from using the Land Cruiser
  • As a vehicle that supports lives in humanitarian aid and disaster relief efforts
  • As a vehicle that supports more enriched lives through experiences only the #landcruiser can provide

Land Cruisers working to support peoples' lives

With these applications in mind and to continue responding to customers' expectations of the #landcruiser as "a vehicle that promises to take you anywhere & everywhere and come back alive and safe," Toyota has been advancing and evolving the #landcruiser by setting ever-tighter development and evaluation standards as needed, based on the actual usage situations of customers all over the world.


As of the end of 2020. Both the cumulative and annual numbers include the Lexus LX and GX.
  1. Evolving as a car while incorporating the latest technologies as the flagship model of the #landcruiser series

The redesigned new #landcruiser (300 Series), the successor to the 200 Series that debuted in 2007, is a station wagon model. As the flagship model of the #landcruiser series, it has in every generation led the way in vehicle evolution while incorporating the latest technologies.

The development objectives for the new #landcruiser were as follows

  1. Inheriting and evolving the Land Cruiser's essence of "reliability, durability, and off-road performance"
  2. Creating a riding experience that enables the driver to drive with ease on any type of road in the world without tiring easily

With these objectives in mind, #Toyota adopted the new GA-F platform based on TNGA while keeping the frame structure, which is the foundation that protects the Land Cruiser's essence. Furthermore, #Toyota redesigned the Land Cruiser's character by merging technologies accumulated over many years with the latest technologies, to achieve such improvements as vehicle weight reduction, lowering the center of gravity, the adoption of a new powertrain, and new interior and exterior designs.

Redesign of the Land Cruiser's features with adoption of the new GA-F platform

The frame itself was redesigned to reduce weight and increase rigidity. Various steps were taken, such as the reduction of the total weight of the vehicle (by 200 kg) including the frame and the body, lowered center of gravity, weight distribution, and improved suspension structure. Based on these improvements in features, as well as through improvements obtained through actual driving tests by evaluation members, including in-house drivers with advanced or master-level technical skills and drivers who had participated in the Dakar Rally, #Toyota aimed to create a car that is easy to drive and does not easily tire the driver both on-road and off-road.

To further improve the traditional off-road performance, the following developments and new technologies have been adopted

  • Improvement in the basic suspension performance (wheel articulation: a number indicating the ability of a tire to stay on the ground)
  • Improved road-holding performance through the adoption of the E-KDSS (Electronic Kinetic Dynamic Suspension System) (first in the world)
  • Adoption of the Multi-Terrain Monitor, which instantly displays obstacles as viewed from the driver's viewpoint
  • Adoption of the Multi Terrain Select, which automatically judges the road surface and selects the best driving mode

Further information in the press release to download