Cookie Consent by Free Privacy Policy website Alegre Design unveils a new visual identity and celebrates 20 years in business
gennaio 18, 2022 - Alegre Design

Alegre Design unveils a new visual identity and celebrates 20 years in business

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The studio has been providing #design solutions to companies around the world for two decades

The #alegredesign brand label bears the signature of Gimeno Gràfic, a studio founded by Pepe Gimeno, winner of the 2020 National #design Award

València, January 18th, 2021. Alegre #design studio has commemorated its twentieth anniversary by looking to the future and ushering in a new era with a new visual identity bearing the signature of Gimeno Gràfic, founded by the designer Pepe Gimeno, winner of the 2020 National #design Award.

 

During its 20 years in business, #alegredesign has developed more than 200 products for manufacturers from countries ranging from Japan to the United States, Europe and Latin America. These products have won various #design awards, including the If #design Award, Red Dot, #design Preis, German #design Award and Delta.

 

“With this twentieth anniversary and this new brand label we are celebrating out success as a studio. More than fifteen years ago, we decided that we wanted to work with the best companies in the world, wherever they were from, and we began our international expansion. This expansion has reached cruising speed. We now work with companies from all over the world and are constantly adding new clients, projects, and people. Our new brand label reflects our vision for the future. It showcases who we are and who we want to be. It also embodies the values of integrity, thoroughness and elegance that we bring to all our projects", says the founder and CEO of #alegredesign, Marcelo Alegre.

 

The new brand identity has a timeless and contemporary feel and is the starting point of a new phase, during which #alegredesign will build upon the teams it has in different markets through streamlined and efficient methodologies and specific roadmaps for each market and for each sector.

 

With this in mind, #alegredesign reached Gimeno Gràfic because of their experience and track record in developing visual identities for institutions and major brands. "We wanted an image that would remain current for many years to come, designed for digital formats, and that would convey integrity, transparency and strength. We wanted it to serve as the springboard for a new phase in the studio's development", the designer explains.

 

New technologies are paving the way of a new paradigm and a new fluid and digital reality, in which #design applies its tools and know-how. “Our goal is to provide companies with a vision for the future, aligning their products with international trends. Fusing the digital and the physical has led to the incorporation of artificial intelligence into our #design processes. An evolution that is helping us to be more dynamic. Over the next ten years, our methodologies will continue to evolve, making us a leading benchmark of quality #design, not just in Europe but globally. We are striving to become a benchmark of well-executed #design and encourage other companies to #design the future”, highlighted Alegre.

 

The studio is split into cross-functional teams that deal with different markets, following the Agile #design methodology that ensures value delivery in every project collaboration, whether in the United States, Europe, China, or Japan, guaranteeing a permanent communication and positive results.

 

Alegre Design

Alegre #design is a #design company which was founded in Valencia in 2001 and which specialises in delivering innovation and value to individuals and companies through their products and services.

Throughout its two decades in business, #alegredesign has continued to take on #design challenges that have resulted in worldwide professional collaborations in sectors including workspace and educational furniture, medical equipment, mobility, electronics, lighting, childcare, etc.

The experience that #alegredesign acquires from each project enables it to transmit knowledge across industries and cultures.

The studio's philosophy is to inspire change through innovation, by delivering value for companies and creating designs for individual clients. #alegredesign applies its own Agile #design methodology, which focuses on the user and combines #design thinking and flexible methodologies for project management in order to create new market opportunities.

The main services they provide include #design Direction, Trend Research and Product #design. Applying the Agile #design methodology, #alegredesign designs products and services that increase the value of companies through their originality and effectiveness. The studio explores new approaches and ideas in order to create a new future for people.

They handle all the study and #design processes, providing creativity and solutions at all stages of the project.

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