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A new coat of arms with a lion's head: the new #peugeot 308's grille emblem is the crossover between the latest technologies and the inspiration of the Brand's designers. It not only defines the appearance of the latest #peugeot model; it also conceals the radar that feeds information to the processors in its arsenal of driving aids. The secret? The #peugeot coat of arms has a thin layer of indium, a rare superconducting metal that does not interfere with the radar waves, and has a chromium-plated appearance as well as high resistance to corrosion.
The new #peugeot308 is the first vehicle in the range to feature the lion's head coat of arms, unveiled in February 2021, in its own dedicated grille. This new generation emblem is highlighted by the #design and pattern of the grille, characterised by different chrome elements which converge towards its centre. The grille and coat of arms combination defines a new face, while affirming the personality and character of the 308 and, in general, expressing the brand's strategy of moving upmarket.
The number plate has been moved to the lower part of the front bumper in order to showcase the #design in all its glory, and the driving assistance radar disappears behind the coat of arms so as not to disturb the aesthetics of the grille.
DESIGNING THE NEW 308’S EMBLEM
On the new 308, the new #peugeot emblem comes in two versions, identical in appearance but technically different. One is found on the Active Pack versions and the other, innovative, is specific to the Allure and GT versions equipped with the driving assistance radar.
For the driving aids to work perfectly, the waves emitted by the radar must not be disturbed. The #design of the coat of arms in front of the radar has therefore been entirely rethought by #peugeot engineers, taking into account two constraints:
The new coat of arms is manufactures in several stages:
This manufacturing process is a first for the #peugeot brand.
WHAT DRIVING AIDS ARE HIDDEN BEHIND THIS NEW EMBLEM?
The radar is protected by the new #peugeot emblem and provides access to the latest generation of driving assistance systems:
In 2022, this radar will also be used for the new Drive Assist 2.0 package, which takes another step towards semi-autonomous driving. On versions with EAT8 automatic transmission, it combines adaptive cruise control with Stop and Go function with lane keeping assist. In addition, this new version of Drive Assist adds two new functions available on dual carriageways:
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