Gandiablasco lifestyle by Todd Bracher

Comunicato Stampa disponibile solo in lingua originale. 

“My designs are based on the idea of irreducible complexity: a good #design needs all its individual #components in the right place to beable to work. The rest is noise”.

“MASS tries to address a real need from authenticity and to put furniture #design at the service of the user experience, and that need is to foster interaction and interconnection in a scalable and flexible way”.

MASS is the new outdoor upholstered furniture collection by New York designer Todd Bracher and #gandiablasco. Considered one of the leading voices of today’s American #design, he is known for his essentialist approach and the implementation of science-based solutions in favor of user experience. MASS, whose concept is born from an open dialogue with the end user, is a good instance of this and embodies the origins of #gandiablasco, rooted in the Mediterranean lifestyle.

From only five components -two symmetrical seat modules and backrests and one backrest of different length- MASS can satisfy various social uses.

Depending on the environment, whether it is residential or contract, and the #people who are going to use it. A MASS space can generate multiple possibilities of socialisation: from a large outdoor living room equipped by opposed sofas, to less traditional alternatives made of multifaceted compositions devised as celebration of the movement.

The lightness and comfort of these designs are the attributes that make it possible to inhabit changing spaces, by promoting socialisation and well-being in a space where both relaxation and activity are possible. “MASS is designed to welcome spontaneity. Essentially, MASS embraces the dynamism of outdoor living for both commercial and residential use”, says Bracher.

"My designs are based on the idea of irreducible complexity: a good #design needs all its individual #components in the right place to be able to work. The rest is noise."