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New York’s deep love for basketball is at the center of the fourth “New York Worldwide” collection between longtime collaborators #puma and Rhuigi.
This latest drop offers up a nostalgic range of footwear and apparel fronted by #newyork City basketball's past and present faces: #rjbarrett and Walt "Clyde" Frazier.
A story that has played out in the stadiums, schoolyards, and street courts of the five boroughs, the #puma x Rhuigi collaboration designed by West Coast-based designer #rhuigivillasenor derives its creative inspiration from the cultural hub of #newyork City, while reinterpreting the style codes of Americana.
The latest collection features a curated assortment of footwear and apparel, all inspired by classic court aesthetics. PUMA’s Clyde Mid is dressed in a classic color scheme, with authentic worn-in detailing like the shoe’s pre-yellowed sole to capture the essence of hoop nostalgia. The accompanying apparel includes a Graphic Tee, Basketball Shorts, and an Oversized Tote. Exclusive “New York Worldwide” graphics acknowledge the city's impact on global music, style, and culture, reminding us that #newyork is truly a state of mind.
The campaign is led by none other than NBA star #rjbarrett and of course the namesake of the #puma Clyde, #newyork City icon Walt "Clyde" Frazier.
The latest #puma x Rhuigi collection is available starting May 27, 2023 from #puma flagship stores, #puma.com, and #puma stockists.
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