Press release
455KB
october 23, 2019 - Fornasetti
Fornasetti at Harrods
Fornasetti has just opened a new store in London, inside #harrods, world’s leading department store.
The Milanese atelier is celebrating this special occasion by producing a new piece in the iconic “Themes and Variations” series,a plate that will be available exclusively at #harrods and #fornasetti, Milan. Inspired by the British punk movement, the #design of the plate will combine the famous #fornasetti icon of a female face with symbols of Britain from different eras.
In a sort of symbolic reunion, the first #fornasetti store outside Italy will open its doors in the very same city where, in 1980, the “Themes and Variations” gallery was dedicated to its founder as a tribute to and in recognition of
his work.
Seventy square metres of space will host the #fornasetti store on the third floor of #harrods, in the Luxury Home section of the renovated Interior Department, with an extensive, representative range of products by the visionary Italian atelier. A custom-made service, exclusively for #fornasetti customers, will also be available alongside furniture, accessories, ceramics, wallpaper and home fragrances.
The #design of the new store’s spaces was developed by the #design studio Brinkworth, with offices in London and NY, which since the 1990s, has mostly worked on #interiordesign projects for the retail sector. The concept was developed around the ideas of rhythm, repetition and illusion, three elements that are part of Fornasetti’s visual language style. The structure of the walls, the alternating between full and empty spaces, the skilful use of materials and colour palettes, plus a few magical touches, recreate the dreamy atmosphere of the #fornasetti universe, playing with perspective displacement and optical illusions so dear to its ironic style.
“The new store is the result of an innovative creative project. It focuses on one of the expressions of Fornasettian imagination that reflects the love of graphic #design, the abstract and the optical illusions that shake up our points of reference and make proportions disappear,” explains the atelier’s Artistic Director, Barnaba #fornasetti.
Fornasetti is an internationally recognised #design atelier that produces high-quality artisan-made decorative furnishings. It was founded in Milan in the 1950s by Piero #fornasetti, one of the most prolific and versatile artists in twentieth century Italy.
Barnaba #fornasetti, Artistic Director and guardian of his father Piero’s legacy, has steered the brand over the last thirty years with courageous and unconventional choices that have resulted in the vibrancy and international notoriety it enjoys today. #fornasetti products are distributed in over 35 countries, in 59 retail outlets, including department stores, galleries and #design and luxury stores, 50 of which are in other countries. In Italy there are 3 #fornasetti stores, with two located in one of Milan’s most exclusive areas.
In the course of its history, #fornasetti has produced a genuine visual language, with its signature artistic style encompassing humour, nostalgia, metaphors and allusions that turns furniture, accessories and ceramics into veritable “conversation pieces”.
Even the production process reflects the atelier’s trademark style. All objects are strictly hand-crafted in Italy, in the continued tradition of a superior type of craftsmanship that makes each individual piece one-of-a-kind. www.fornasetti.com
Harrods began as a wholesale grocer' and tea merchant in east London, first opening its doors in 1834. Since then, it has grown to become the world’s most famous department store, known for its unrivalled range of luxury merchandise. As well as exclusive brands and myriad departments, one of Harrods’ most renowned attributes is its unparalleled service. #harrods continues to be guided by its philosophy of “anything is possible” and, to this day, our customers remain at the heart of everything we do. www.harrods.com
01 FORNASETTI PLATE QUEEN LINA FORNASETTI AT HARRODS
2362x2362, 2MB
02 FORNASETTI CONSOLLE ARCHITETTURA HR
2568x2568, 1MB
03 FORNASETTI TRUMEAU FUN FAN HR (1)
3543x3543, 1MB
03 FORNASETTI TRUMEAU FUN FAN HR (2)
3543x3543, 1MB
4 FORNASETTI CURVED CABINET ZEBRA HR
4540x4540, 7MB
05 FORNASETTI CHAIR CAPITELLO CORINZIO HR
3543x3543, 2MB
06 FORNASETTI SET 6 COFFEE CUPS ARCHITETTURA HR
3543x3543, 2MB
07 FORNASETTI TEAPOT ASTRONOMICI HR (1)
3543x3543, 1MB
07 FORNASETTI TEAPOT ASTRONOMICI HR (2)
3543x3543, 2MB
08 FORNASETTI UMBRELLA STAND TROMP L'OEIL PORTAOMBRELLI HRUmbrella stand trompe l'oeil Trompe l'Oeil di Portaombrelli colour C14Y051-01
3543x3543, 2MB
09 FORNASETTI PAPERBASKET MANI HR
3543x3543, 1MB
10 FORNASETTI TRAY SERPENTE 25x60 HR
4517x4517, 4MB
11 FORNASETTI MAGIC CONVEX MIRROR ø50 HR
3543x3543, 919KB
12 FORNASETTI AT HARRODS courtesy Fornasetti HR (1)
2387x1668, 3MB
12 FORNASETTI AT HARRODS courtesy Fornasetti HR (2)
2500x1668, 3MB
12 FORNASETTI AT HARRODS courtesy Fornasetti HR (3)
2500x3333, 6MB
12 FORNASETTI AT HARRODS courtesy Fornasetti HR (4)
2500x1668, 4MB
12 FORNASETTI AT HARRODS courtesy Fornasetti HR (5)
2500x3333, 6MB
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