Press release
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june 22, 2020 - JCP Universe
Brands: JCP Universe
Designers: Livio Ballabio, CTRLZAK Studio
The event belongs to: Best of Fuorisalone Digital
Art Furniture Installations Product Design
Conceived by architect Livio Ballabio of Jumbo Group and orchestrated by CTRLZAK studio, it's an unconventional brand going beyond the normal commercial framework to open culture to everyone.
As humans finally accept how deeply their actions impact the planet they inhabit, JCP brings attention to the subject by focusing on substance.
The archetypal forms of the pieces and the careful selection of their components reflect the eons of cosmic transformation that gave life to everything we perceive.
By focusing on the mutable essence of nature, while merging innovation with tradition, #jcpuniverse forms its own distinctive aesthetic to transform the reality we experience in our everyday lives. The symbolic pieces from this alternate Universe are vehicles of imagination for us to reflect and interpret our way of life in this precise moment of space-time, here on planet Earth.
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