Press release
135KB
september 03, 2020 - Ginori 1735
Richard Ginori lands on WeChat too
The most exclusive collections of the brand accessible by chat, thanks to the new official account, now available on the fastest growing digital platform in the world;
The account allows the sending of weekly push messages to the users in the form of real articles, and the integration of numerous functionalities, such as analyses, loyalty campaigns, social CRM and e-commerce. An automatic bot system can also redirect users according to their different needs;
WeChat represents a new step in the digitalisation and internationalization of the brand, that will increase awareness and engagement.
Sesto Fiorentino, 2 September 2020 – Richard Ginori,
since 1735 the maximum expression of Italian
excellence in the high-quality artistic creation of pure porcelain, takes a new step forward in its digital growth, opening its own official account on WeChat, the most important and widely used Chinese multi-function platform in the world, used for chatting, browsing, buying and paying online, with a monthly base of more than 1 billion active users and a penetration exceeding 93% of the population in the biggest cities of the country.
The Official #richardginori Service Account on WeChat provides users with a unique touch experience, thanks to the innovative functionalities and the efficiency of a multi-function social communication platform. Through its Account, #richardginori can, in fact, send weekly push messages to users in the form of articles, with clickable content, animations and internal and external links to WeChat. The Account also features a series of APIs (Application Programming Interfaces, i.e. #app that simplify the dialogue between one application and another, ed.) that allow #richardginori to integrate greater functionalities, including user analyses, loyalty initiatives, social CRM and e-commerce. Users can also comment on the content published and chat with the Company. Finally, an automatic bot system can redirect users according to their different needs, such as to lists of locations where to find Richard Ginori products in China, brand and product information and much more.
Further information in the press release to download
RichardGinoriWeChat
1080x2107, 395KB
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