Elie Saab maison opens in Harrods London

ELIE SAAB and Corporate Brand Maison are proud to announce the opening of a space in Harrods  dedicated to ELIE SAAB Maison, an absolute reference point for the most exclusive shopping.  Located in the Interiors Department on the third floor, space will be inaugurated just in time for  the holiday season. 

“Harrods has always been a historical and strategic partner for ELIE SAAB. The outstanding  customer experience that Harrods offers goes in line with our brand identity and personality.  Showcasing ELIE SAAB Maison collection in a space dedicated to Home and furniture will invite  our brand’s enthusiast to immerse into a new experience touching every aspect of living.” Thus,  Elie Saab Jr., CEO ELIE SAAB Group 

"London couldn’t be missed from the journey we embarked on with ELIE SAAB Maison, a journey  that started in Milan last September. An influential source of trends for the worlds of fashion, music  and art, London is a cosmopolitan city in which different cultures and styles mix in perfect  harmony. A unique place, capable of hosting an international community, that in this extraordinary  city chooses to live, work and visit. The Brand ELIE SAAB is much loved here, and the windows of  Harrods, which have always been aimed at the world, looked at and admired, represent the ideal  stage for the presentation of the ELIE SAAB Maison collection on the territory.” Thus, Massimiliano  Ferrari, President of Corporate Brand Maison. 

The ELIE SAAB Maison collection will be displayed in the Interiors Department on the third floor,  and covers an area of 120 m2. The stylistic elements that characterize the space have been carefully  designed and studied by the Creative Director of Corporate Brand Maison, Carlo Colombo,  together with his team, directly inspired by the Milan showroom. Every detail of the space is  designed in a way to be revamped each season. 

The ELIE SAAB Maison area will showcase the different environments of the collection: a large  living area, a dining room and a bedroom, conceived as a luxurious suite. The suite will display the  Voyage Royale bed accompanied by the Essence bedside tables as well as the Valet de Nuit, a  system that integrates a series of mirrors and structures for storing objects becoming a true  personal assistant. Alongside this, the Monolith sofa, which has been purposely chosen to propose  a different vision of the bedroom, a space to interpret the home in an unconventional way. Harrods  will have the exclusivity in previewing the first element of a Home Office Collection that will be  unveiled next year.  

The space also houses a large selection of accessories, adding a touch of personality to any room  in the house, including decorative cushions and plaids along with lighting and rugs.

“ELIE SAAB Maison has taken the legendary couture process they are known for and translated it  into an exciting range of furniture and home furnishings. With an elegant proposition and distinct  aesthetic, I am delighted to introduce ELIE SAAB Maison to Harrods with a luxury offering that  adds a new level of sophistication to the range of brands in our department. The collection,  designed with a holistic partnership between fashion and interiors, with statement pieces made  with elegant and rich materials in the signature style will delight existing ELIE SAAB fans and  Harrods interior clients alike.”Thus, Annalise Fard, Director of Home, Beauty, Fine Jewellery and  Watches. 

Corporate Brand Maison foresees an impressive international development plan for ELIE SAAB  Maison, which will be implemented in the coming months; the opening of the showroom in Milan,  and now the London space at Harrods. The ELIE SAAB Maison showroom in Beirut as well a space  dedicated to the collection in Dubai will be inaugurated in January 2021. We are working on an  ambitious year for 2021 with 25 new openings, including showrooms and spaces dedicated to the  Brand created in collaboration with exclusive partners, focusing on the Middle East, Far East, the  main European capitals and the Western and Eastern coasts of the United States.

ELIE SAAB HAUTE COUTURE HOUSE. 

Elie Saab founded his eponymous label in 1982, at just 18 years old. Since then, the ELIE SAAB  house has been established as one of the major leaders in the Haute Couture category globally,  with ateliers based in Paris and Beirut. ELIE SAAB has continued to build on the inherent savoir faire and innate elegance for which it is renowned, expanding into the Ready-to-Wear, Bridal,  Accessories, Eyewear & Fragrance categories. Along with the brand’s most recent venture into  home & interiors, with the new MAISON line, ELIE SAAB joins the premiere league of the world’s  global luxury fashion & lifestyle brands. 

ELIESAAB.COM 

CORPORATE BRAND MAISON S.A. 

Corporate Brand Maison is the division of Corporate Brand Group specialized in brand extension  projects in the furnishing and hospitality sectors, dedicated to prestigious international fashion and  automotive brands. The services offered by Corporate Brand Maison are build around the specific  needs of its clients following their development objectives and focuses on two main areas: The  conception, production and marketing of Home Décor collections; The development of advanced  initiatives in the Branded Real Estate sector, from the initial design phase up to the delivery,  backed by a network of exclusive global partners that have been operating in this sector for years. 

CBMAISON.COM 

HARRODS 

Harrods began as a wholesale grocer and tea merchant in east London, first opening its doors in  1834. Since then, it has grown to become the world’s most famous department store, known for its  unrivalled range of luxury merchandise. As well as exclusive brands and myriad departments, one  of Harrods’ most renowned attributes is its unparalleled service. Harrods continues to be guided  by its philosophy of “anything is possible”, and, to this day, our customers remain at the heart of  everything we do. 

HARRODS.COM