Press release
764KB
Press release
186KB
june 08, 2022 - Neff
Neff celebrates 20 years of unblocked creativity with the iconic Slide&Hide®
Milan, June 2022. NEFF celebrates 20 years of the Slide&Hide® feature, the first and only fully retracting oven door. It is now 20 years ago that #neff broke the rules with an oven door. Until that day, every oven door in every kitchen worked in the same way: by folding open. Instead of doing what everyone did, our engineers and designers at #neff followed their own bold idea to create a different opening mechanism.
Ralf Grobleben, Head of #design now and then, remembers: “In the very beginning, the Slide&Hide® door was just a vague vision but with more and more ideas on how to make it happen, the vision became clearer. As with many things that challenge the norm, the idea was not initially received with great enthusiasm, the reactions were a bit more reserved. Our designers and engineers had many challenges to overcome; one that caused us to scratch our heads for a while was the mechanical stress of the door mechanism. In the end, it was realised, partly through an attitude of openness and the art of seeing what does not exist yet. The vision was always to achieve something that slides smoothly, is practical and also fun to use.”
With each evolution, Slide&Hide® was improved, soon not compromising on cavity space and today, over 2 million #people enjoy the feature that was first launched 20 years ago.
Instead of just celebrating an oven door this year, we also want to celebrate something much bigger: the boldness, creativity and open-mindedness that made Slide&Hide® possible. We want to inspire #people to break free from common rules around eating, cooking and kitchen – and instead open their minds, unleash their cooking passion and let nothing block their creativity – whether that is old-fashioned kitchen rules or an oven door. To find out more about the campaign, visit: https://www.neff-home.com/about-neff/why-neff/slide-hide
To watch NEFF’s Head of #design Ralf Grobleben talk about the origins of Slide&Hide® visit www.neff-home.com/press.
Related news |
||
|
|
|
december 19, 2022
|
november 10, 2022
|
september 02, 2022
|
|
At La #casa Gandia Blasco, it’s all celebrations for the end of the year. The new designs of the brands that make up the group hav... |
Matrix International presented in June the Experience collection, designed by Danilo Fedeli, the result of a research not only for... |
Borzalino presents #belt sofa.The sofa with a #belt that focuses on softness and details"Details are not details. They make the de... |
Download all 
You might be interested in |
||
|
|
|
july 21, 2022
|
july 19, 2022
|
june 17, 2022
|
|
Architecture to be experienced, narrated and made your own.The pavilion created by #minotti for the sixtieth anniversary of Salone... |
“Souvenir is a projection of our future dreams” (Eugeni Quitllet)Available as a chair and as an armchair, Souvenir reinterprets th... |
At the 60th edition of the Salone del Mobile.Milano, #minotti is not presenting itself with a simple exhibition space, but with a ... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness