16th September 2020 - #richardginori, since 1735 the maximum expression of Italian #excellence in the high-quality artistic creation of pure porcelain, announced today that it will henceforth operate under the new name and brand identity #ginori1735.
This name change is supported by a refreshed visual presentation. The new signature embodies the bold combination of heritage and innovation, presenting the #ginori1735 in elegant, sinuous, confident hand-crafted lettering. The logo as of today remains: a recognizable, sparkling hallmark that authenticates and guarantees every piece of Ginori porcelain. The brand identity supports the transition to a global lifestyle #design brand, specializing in the highest quality, artisanal porcelain tableware and homewares.
“Today, we are returning to our roots, changing our name, and investing in our legacy of bringing a deep sense of place, a graceful manner, and an effervescent spirit to all who embrace our mission,” Chairman and CEO Alain Prost, remarked. “Richard Ginori is now, and once again, #ginori1735.”
Ginori 1735 is designed both to celebrate the deep heritage of the company and signify a renewed attention to the evolving tastes and lifestyle of the next generation of luxury consumers.
Part of the Kering Group, the Florentine porcelain legend has been in continuous operation for 285 years producing exquisite porcelain tableware and other elements for the home. The company was founded in 1735 as an artisanal atelier pioneering the art and craft of porcelain under the aegis of Marchese Carlo Ginori in Sesto Florentino, outside Florence. Ginori’s craftsmen perfected a system wherein a simple paste of kaolin, alabaster and silica was cast and fired into the art of the day. The atelier reproduced the statuesque work of Baroque sculptors Massimiliano Soldani and Giovanni Battista Foggini, among others, winning acclaim throughout Europe for the scale of their ambition and a vibrant style characterized by its unique sense of place and gracious spirit delivered with a decidedly- Italian flair.
The iconic Ginori crown that marks the back of tableware in some of the finest homes
and restaurants around the world stands for the most sophisticated merging of craft and art. This brash combination of taste has always been at the heart of the Ginori brand.
Over centuries, the atelier evolved its process and production bringing together ancient techniques and contemporary world view to produce striking, innovative homewares under the direction of visionaries such as Giovanni Gariboldi, Gio Ponti, and most recently, Alessandro Michele.
Ginori is driven by a passion for Italian culture, color, art, and gracious hospitality. The #ginori1735 mission is to forward a modern renaissance, a rebirth and rediscovery of the pleasure, personal expression, and art of everyday life. It’s no longer bound by the vision of a few. The Ginori world is shaped by a multiplicity of voices, opinions, and styles. It reinvests its legacy with the vision of the next generation of cutting-edge style masters that cut across all disciplines from fashion, art, #design, to architecture, film, decoration, and society. They bring art into everyday life and everyday life into art to create alluring new worlds.
Press release
49KB
MASTRO ADV REBRANDING
808KB
Ginori1735 Wordmark 0716 final
346KB
Related news |
||
|
|
|
september 03, 2020
|
june 30, 2020
|
june 17, 2020
|
|
The most exclusive collections of the brand accessible by chat, thanks to the new official account, now available on the fastest g... |
• The new online shop offers its Canadian clients an interactive, personal and modern shopping experience for the first time, focu... |
Tableware art to completes the dining area‘The #cassina Perspective’ is a holistic approach that offers a unique and complete appr... |
You might be interested in |
||
|
|
|
april 16, 2020
|
january 16, 2020
|
november 18, 2019
|
|
A new opportunity to stay connected, open and together with creativity and passion for art and beautySesto Fiorentino, 16 April 20... |
The four natural elements of Water, Earth, Fire and Air have been chosen by #richardginori to present the brand’s new collections ... |
The decorations of the Manifattura are animated and come to life in an experiential and interactive pathway that will lead visitor... |
© Copyright 2024
Download all 
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness