Press release
202KB
april 04, 2023 - Ginori 1735
Presenting Domus: the Home Collection by Ginori 1735
- New scenarios for the Manifattura as it implements a brand growth strategy in the shape of a project developed in collaboration with expert craftsmen and two important partners of the ilk of Barovier&Toso and Rubelli, selected for their expertise and shared creative philosophy;
- Acknowledged internationally as one of the highest Italian expressions of pure porcelain and #design, the Maison now chooses to extend its product offering with lamps, furnishings, and fabrics. Crystalware and cutlery complete the collection;
- The new home furnishing collection will be officially presented during Milano #design Week.
Sesto Fiorentino (Florence), 4 April 2023 – A new important development for Ginori 1735, the expression of the Italian #excellence in the field of luxury and lifestyle, one of the world's leading brands in pure porcelain and in the #design, with the launch of the Domus home collection.
The capacity for innovation through tradition and the desire to bring art into everyday life and everyday life into art, for creating new and increasingly fascinating #ginori1735 worlds, with grace and audacity, have always been the vision of #ginori1735.
Therefore, with #domus, the Manifattura sets off down a new road leading the brand to express its potential even more completely, while preserving intact its strong identity.
Result of a creative process requiring over three years of research and designed by Luca Nichetto, Domus consists of lamps, furnishings, and fabrics of the highest quality, produced in collaboration with expert craftsmen and two prestigious partners of the ilk of Barovier&Toso and Rubelli, chosen for their mastery and shared creative philosophy. A collection entirely made in Italy, completed by crystalware and cutlery, in which the artistic manufacturing process adds value to each unique and exclusive element, to perfectly interpret the rituals of the times we live in, the pleasures of home and hospitality.
In short, Domus represents the natural development of the Maison's focus, from tableware and giftware to the luxury lifestyle world, with an increasingly international perspective and an ever greater attention to the new generations of consumers whose tastes and lifestyles are constantly evolving.
Indeed, the new collection stems from the desire and need to offer the market a more complete interpretation key to the #ginori1735 style, through a proposal that puts even more punch into brand image valorisation, going straight to the client's heart. Besides, with Domus, the brand intends to reinforce its capacity to interpret the evolving cultural codes of the new generations of style masters, offering them a new concept of luxury in everyday life, in its pleasures, in its artistic expressions and in each personal affirmation of individuality. A concept characterized by experientiality, inclusivity and the contamination of different meanings and worlds, comprising fashion, art, #design, architecture, cinema and now, also furnishing.
The #domus collection represents a perfect combination of contemporary #design, traditional Italian craftsmanship and the highest quality materials, resulting in an exclusive and prestigious furnishing experience.
The #domus creations are "statement pieces" that stand out for their visual impact and, due to their originality, innovative #design, and unusual combination of material, become protagonists of the environment in which they are placed.
With Domus, #ginori1735 aims to consolidate its global brand positioning and to innovate while remaining faithful to its identity and almost three centuries of history: in fact, the new project stems from the minds, hearts and hands that have married an immense passion for the grace and purity of porcelain which, for #ginori1735, is no mere material but rather an attitude, the desire and the pleasure to bring the Maison into everyday life.
LaVenus lounge chair, the Dulcis armchair and pouf, the LaTour cabinet, and the Optique coffee table are the interior designs proposed by Luca Nichetto. Instead, the Trinitas and Sideris table lamps and the Conterie floor lamp are lighting fixtures created in collaboration with Barovier&Toso. Finally, the jacquard fabrics (Oriente Italiano, Sagitta, Saia and Ondori), with their nod to famous decorations at the Manifattura are the result of an eclectic mix of art, fashion, and #design, created thanks to the collaboration with Rubelli. To complete the collection lead-free crystalware and cutlery, in which emotion and functionality merge to create the mise en place unique.
The new #domus home collection will be officially presented during the Milano #design Week.
"Domus fully expresses the unfailing capacity for evolution of #ginori1735, whose objective is to pursue the exploration of worlds near and far, also by experimenting new challenges, moved by a desire to dialogue constantly with new markets and new clients" comments Alain Prost, Chairman and CEO of Ginori 1735.
GINORI1735 DOMUS Dulcis
1601x2400, 482KB
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